All topics
Get started8Account, team & permissions44Units & fields70Records, views & tasks39WhatsApp & Cortex Chat68Email & social27Lead ads & distribution38Automations52Documents & quotes32Dashboards40Cortex AI18Developers & API12
Help Center·448 guidesAll topicsContact support

Add a header and footer to a message template

The header is a line of text or an image at the top of the message, and the footer is a line at the bottom. You can add both to General and WhatsApp Cloud templates.

3 min

Steps

1
In the template, choose the Header Format: Text or Image.
2
For text, type the Header Content. It can include a variable.
3
For Image, upload the Header Image.
4
Type the Footer Content, such as “Thank you for choosing us!”.

How it works

In a WhatsApp Cloud template, the file is uploaded to Meta with the template, as a sample for the review. After the template is approved, the media header’s type can’t be changed at Meta.

In a General template, nothing goes to Meta: a text header and the footer are sent as lines of the same message, and an image header is sent as a photo with the message as its caption.

Authentication templates don’t use a header or footer, because Meta sets their text.

When you send, the header and footer are saved with the message exactly as they went out.

If something goes wrong

What you see
Why
What to do
“A media header needs an uploaded file”
You chose Image without uploading a file.
Upload the file, or choose a text header.

A real example

Shield Security Co.
The situation

The company wants its logo to show at the top of the visit confirmation message.

What they did
  1. They chose an Image header and uploaded the logo, with the footer “Shield Security - Riyadh”.
The result

The message now looks official, and clients recognize the sender straight away.

A made-up company, to show the idea. The numbers are rounded.

Good to know

The header file is an image, up to 25 MB.
Works in both template types. Meta reviews the header and footer of WhatsApp Cloud templates only.
Did this guide solve it?
If not, we’ll ask what was missing.
Open in Corteksa
Did this guide solve it?

We read every answer. To get a reply, use Contact support.