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Every kind of button on a WhatsApp Cloud template

Add up to 10 buttons to a template: quick reply, visit website, call phone, copy offer code and verification code. The client acts with one tap, without typing.

6 minUpdated Oct 27, 2026

Open in Corteksa

The rules

Rule

Limit

Buttons in total

Button Label

1 to 25 characters

Link

Starts with http:// or https://, up to 2,000 characters, with only one variable, at its end

Phone number

Digits with the country code, + optional, up to 20 digits

Offer code example

1 to 20 characters

Order

Quick reply buttons sit next to each other, before or after the rest

General template

Doesn’t accept buttons

An order that’s accepted, for example: reply, reply, link, call. One that’s refused: reply, link, reply.

Link button variable

Write the variable at the end of the link only, such as https://shop.example/track/{{order_id}}, and enter an example of its value alone, such as ORD-12345. When sending, it’s filled from the record’s field with the same name, or from a value an automation passes.

Buttons edited in Meta

Changes you make to a template’s buttons in WhatsApp Manager don’t come back to Corteksa. Edit the buttons in Corteksa instead, so the template goes to Meta for review with them.

Other Meta button types (forms, voice call and catalog) aren’t supported.

In the chat

Buttons are saved with the message as it was sent, with their filled-in link. And a quick reply tap shows as a message from the client, with the button’s title as its text.

At a glance

Type

Fields

Limit per template

What you enter when sending

Quick reply

Label

Nothing. The client’s tap comes back as their reply

Visit website

Label, URL and an example for the variable

The value of the variable at the end of the link, if there is one

Call phone

Label and Phone number

Nothing

Copy offer code

Example code

1, and in Marketing templates only

The offer code

Verification code

Button type

1, and in Authentication templates only

The code. See Send verification codes with an authentication template

If something goes wrong

What you see

Why

What to do

“The website button ends with {{name}}, and there’s no value for it in this chat”

The variable’s field is empty in the record.

Fill in the field, or pass the value when sending.

“This template has a copy code button — send it with the offer code”

You didn’t enter the code.

Enter the code when sending.

The buttons are refused when saving

The quick replies aren’t next to each other, or a copy code button is in a category other than Marketing.

Reorder the buttons, or change the category.

A real example

Namaa Academy

The situation

The discount offer template needs a “Register now” button, and a discount code that’s easy to copy.

What they did

They added a link button to the registration page, and a copy code button with the example NAMA25.
When sending, the employee enters the current class’s code.

The result

Registrations from the message went up, because clients don’t type the code by hand.

A made-up company, to show the idea. The numbers are rounded.