Start an automation when a new record is created
The trigger A new record is added starts the automation whenever a record is added to a unit you choose: a new lead, a deal, or a contract.
Before you start · 1 thing · for owners and managersAn existing unit
- You need: Permission to edit workflows
- An existing unit: Create a unit from scratch, with Cortex AI or from a template.
Steps
What triggers it?
It runs on a record any member adds from the app or the mobile app, or that comes from a form, an ad, the assistant, or an API integration.
To run the automation on records that existed before it, turn on including existing records when you turn it on. See Turn on an automation and apply it to existing records.
Tips
If the form fills in the fields in stages, put a 5-minute delay step before the first message. That’s what the ready welcome template does.
To stop the same record getting the welcome twice, use Run an automation only once per record.
If something goes wrong
A real example
Clients from Instagram ads got no reply until a salesperson called them.
- The trigger A new record is added in “Leads”.
- A 5-minute Wait, then a welcome with Send a WhatsApp template.
- A call task for the assignee, due today.
Every client gets a welcome within minutes, and the salesperson finds their task ready.