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Sending speed on WhatsApp Web, and how to protect your number

By default, Corteksa sends up to 20 messages a minute from each WhatsApp Web number. Anything over that waits its turn and is then sent, so it doesn’t fail. And automatic messages are sent at a human pace.

3 min

Why slow down?

WhatsApp bans numbers that send big batches quickly. So Corteksa spreads sending out over time.

How does it work?

By default, each number has a quota of 20 messages a minute, which refills continuously. A message over the quota is held until there’s room, then sent. Each number’s quota is separate, so a busy number doesn’t slow down another one.

This covers text, media and forwarded messages, whether a teammate or an automation sends them.

Human pace for automatic messages

Before automation messages and alerts go out on WhatsApp Web, “online” shows for 2 to 5 seconds, then “typing...” for 2 to 8 seconds, then the message is sent. Files have a shorter lead-in.

WhatsApp Cloud, Facebook, Instagram and TikTok don’t get this slowdown, because each platform enforces its own limits.

If something goes wrong

What you see
Why
What to do
Messages take minutes to go out
A big batch from one number.
This is normal. For campaigns, use WhatsApp Cloud.
Messages to new numbers fail
A WhatsApp restriction on cold messaging.

A real example

Basma Clinics
The situation

The morning reminder automation sends 120 messages at 8 AM from a WhatsApp Web number.

What they did
  1. The system let the messages go out at 20 a minute.
  2. Later, the clinic moved its reminders to WhatsApp Cloud with an approved template.
The result

All the reminders went out in about 6 minutes, and the number was never restricted.

A made-up company, to show the idea. The numbers are rounded.

Good to know

20 messages a minute per WhatsApp Web number, by default.
The slowdown doesn’t refuse messages; it delays them.
The slowdown doesn’t protect you from the limits on starting new chats that WhatsApp sets.
Open in Corteksa
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