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Widget basics: unit, measure, date and filters

Most widgets ask the same questions: which unit? What do we measure (count, sum, average…)? On which date? With which filters? Understand these four once.

6 min
Before you start · for owners and managers
Edit access to the dashboard
  • You need: Edit access to the dashboard

1. The unit

You choose one Cortex Unit (such as Deals). You must be able to see it yourself to save the widget.

2. The measure

Measure
What it means
Needs a field?
Count
The number of records
No, and it doesn’t accept a field
Sum
The total of a number or currency field’s values
Yes
Average
The average of the values
Yes
Minimum
The smallest value
Yes
Maximum
The largest value
Yes
Median
The middle value after sorting; outliers don’t affect it
Yes

The field must be numeric: a number, a currency, or a smart calculation or rollup field whose result is a number (Smart fields: calculation, rollup, lookup, serial number, catalog).

3. The base date

Each record widget sets the Date field that the dashboard’s date range applies to: Created, or any date field in the unit (such as the close date). “This month’s deals” by creation date isn’t the same as “deals closed this month”.

4. Widget filters

Fixed conditions that belong to the widget: a field + an Operator + a Value, such as “Stage is Won”. The dashboard filters that the viewer changes are applied on top of them. The operators are the same as in view filters, and some fields don’t accept every operator.

Who can save

When you save, the system checks that the unit and fields exist, that the measure suits the field, and that you can see the unit. When the widget is displayed, each person sees the numbers with their own permissions.

At a glance

Widget
Unit
Measure
Base date
KPI
One
All six
Yes
Chart
One
All six
Yes
Leaderboard
One
All six + a second measure
Yes
Goal
One
Count or Sum only
Yes
Funnel
One
Count (built in)
Yes
Table
One
—
Yes
Ratio
One unit for each side
All six for each side
For each side
Campaign performance
One
Count + revenue sum
Yes
Conversation
Channels instead of a unit
Its own measures
—
Activity
One, or all
—
Time of the change

If something goes wrong

What you see
Why
What to do
“A count measure must not select a field.”
You chose a field with Count.
Remove the field.
“This measure needs a field.”
You chose Sum or Average without a field.
Choose a number field.
“You can’t read this unit.”
Your role can’t see the unit.
“That comparison isn’t supported for this field.”
The condition doesn’t suit the field type.
Choose another operator.

Good to know

Widget filters can have up to 200 conditions.
Available measures: Count, Sum, Average, Minimum, Maximum, Median.
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