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Reply publicly to a comment

Your reply shows under the comment on the post, for everyone. On Facebook, you can also reply with an image.

3 min
Before you start · for agents
The Edit permission on the channel, and the session connected for comments.
  • You need: The Edit permission on the channel, and the session connected for comments.

Steps

1
Open the comment thread.
2
Choose Reply as comment, and type your reply.
3
Send.
The reply is sent in the background and shows under the comment.

How it works

Channel
Text
Image
Facebook
✓
✓ and the text is optional
Instagram
✓
—
TikTok
✓
—

There’s no limit on the number of replies to one comment.

A public reply doesn’t open the private messaging window. To move to private messages, use Reply privately to a comment (Facebook and Instagram).

If something goes wrong

What you see
Why
What to do
“Images can’t be posted in an Instagram comment”
Instagram and TikTok accept text only.
Reply with text.
“TikTok needs the post this comment belongs to”
The video’s details didn’t arrive.
Reply directly on TikTok.
“Permission to manage comments wasn’t granted”
The session isn’t connected for comments.
Reconnect and allow comments.
The reply didn’t show on the post
Sending failed on the platform’s side.
Write it again, and check the session in Why did my Facebook, Instagram or TikTok session stop?.

A real example

Basma Clinics
The situation

A follower asked in a comment: do you accept insurance?

What they did
  1. The employee replied publicly with the list of insurance companies.
The result

Everyone who read the post benefited, and repeated questions dropped.

A made-up company, to show the idea. The numbers are rounded.

Good to know

Up to 8,000 characters per reply.
Images in a public reply work on Facebook only.
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