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Namaa Academy: ad leads from the form to enrollment
A training academy in Jeddah with 4 salespeople, and clients from Instagram and Facebook ads. A client now reaches an employee within minutes instead of the next day, and distribution is fair by share.
The situation
A CSV file from Facebook downloaded every evening, hundreds of “How much?” comments on Instagram, and two employees taking most of the clients.
The build
Stage
What they built
Guide
1. Channels
An Instagram account and a Facebook Page, with comments turned into private messages
2. Ads
Two forms connected to the leads unit, updating existing records by mobile number
3. No duplicates
Merge mode on the mobile number, so a student stays one record across every channel
4. Distribution
Weighted Fair at 30/30/20/20, with working hours and a daily limit, and the supervisor as the fallback
5. Follow-up
A “field stays the same for a while” automation that alerts after two days, and a follow-up template for anyone past 24 hours
Create your first automation and test it safely · Connect WhatsApp Cloud through Meta, the official number
6. Measuring
A team performance dashboard: time to first reply, conversion, and the monthly enrollment goal
The result
A client reaches an employee within minutes, along with the name of the campaign they came from. Distribution matches the shares every week, and the Sunday meeting now takes 15 minutes.
The lesson
Turn on duplicate prevention before you connect ads and channels, not after.
A real example
Namaa Academy
The situation
A made-up academy.
What they did
- It built the six stages in 3 days.
The result
A sales pipeline you can measure, from the ad to enrollment.
A made-up company, to show the idea. The numbers are rounded.
Did this guide solve it?
If not, we’ll ask what was missing.