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Every lead ads and distribution limit in one place

Every number that governs lead ads, distribution and ad attribution, in one place.

3 min

At a glance

Area
Limit
Rule conditions
Up to 50 conditions in a group or list, up to 10 groups, and 6 operators.
Assignees
At least one active employee.
Shares
1 to 100 for each employee, and the total exactly 100.
Specificity points
Sessions +10, an AND condition +5, an OR group +5, unit +1.
Bulk distribution
Up to 100 records per batch, with no repeats.
Delay and Retry fallback
Up to 5 tries within about 30 seconds (2, 4, 8, 16 seconds).
Capacity
The hour is 60 minutes from the first client, the day is 24 hours from the first client, and 0 means no limit.
Default working hours
09:00 → 18:00, Monday to Friday.
Stats
The last 7, 30 or 90 days, 30 by default, up to 20,000 assignments.
Processing a form submission
Up to 5 automatic tries before “Failed”.
Lead Entries
20 entries per page.
Connecting a Page or advertiser
One workspace: the last one that connected it.
Meta ad names
A nightly refresh of up to 5000 ads, the result kept for 24 hours, and an unavailable ad retried every night for 30 days.
Meta conversions
Once per record and event, and they expire after 7 days.
Lead ad stages to Meta
About 200 clients a month recommended, and stage names up to 50 characters.
Campaign performance widget
1 to 50 rows, and a smallest size of 4 × 3.
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